Static websites are out and CMS websites are in. Content management system is the new tool to make running a website easy and "doable" for non technical minded people.
Its basically like running your website from a simple control panel.
You can add new pages, modify pages, categorize pages, change the layout, add new functionalities, manage users, send out newsletters, run a blog, and so much more with the functionality that a Content Management website gives you.
With no limits on how many pages your allowed, or any extra per page fees that are associated with static websites.
Affordable?
If you speak to any financial adviser they will tell you to take your expenditure on a product over a couple of years and not just the initial amount. Taking this into consideration when you are deciding on a new website, do you think that a 4 page website will fit your business in 5 years time?
Yes maybe the 4 page website deal will be cheaper now, but how much will you spend on updates? adding new pages? new functionalities? over this period of time.
We all know that website designs age and a new designs must be implemented every +- 2 years to keep an up-to-date business image. There is no redesigning of a static website, there is only a "scrap the old one and redo everything from scratch".
An Open Source Content Management System that we here at Backbone implement is cost effective, as a redesign is simply creating a new skin for the website, at a fraction of the cost that a new static website will cost you.
So taking everything into consideration a website CMS far out ways a static website regarding cost, functionality, flexibility and adaptability.
Thursday, February 7, 2008
Sunday, January 13, 2008
Why Internet Marketing
Internet marketing (online marketing) is the service offered by Web Design and Online marketing companies to increase your websites link in Search Engines(Google) results .
For example if you have a business that sells toys, you would like your websites link to be on top of the list when users search for the keyword "kids toys".
This is a very effective form of marketing as many of the search engine referred visitors will be interested in your product and will buy it.
Compared to other forms of marketing both online (banner adverts, buying links, email marketing) and offline (flyers, magazine adverts, etc.), internet marketing is still the cheapest form of marketing. This is based on the effectiveness of the marketing, the ROI. ROI stands for "Return on investment".
Another great thing about online marketing is that its results are almost always permanent. In most cases the rankings will increase over time once the marketing has been completed. So if your travel and accommodation website ranks 3rd for "accommodation cape town" after the marketing has been done, over time it will climb to the first place. This all depends on the marketing company's skills.
Backbone IT Solutions has bundled its marketing expertise into two Online Marketing Packages. The first package is a once off marketing solution for new websites or websites without any previous optimization done to it. We do not guarantee results as with our premium package but first page rankings for keywords are common.
The second package is our premium aggressive marketing solution for websites that want the top positions. The duration is 8 months and in those months we guarantee top 5 positions for your keywords.
Contact us for more information on how you can increase your website rankings and make your website bring you business.
For example if you have a business that sells toys, you would like your websites link to be on top of the list when users search for the keyword "kids toys".
This is a very effective form of marketing as many of the search engine referred visitors will be interested in your product and will buy it.
Compared to other forms of marketing both online (banner adverts, buying links, email marketing) and offline (flyers, magazine adverts, etc.), internet marketing is still the cheapest form of marketing. This is based on the effectiveness of the marketing, the ROI. ROI stands for "Return on investment".
Another great thing about online marketing is that its results are almost always permanent. In most cases the rankings will increase over time once the marketing has been completed. So if your travel and accommodation website ranks 3rd for "accommodation cape town" after the marketing has been done, over time it will climb to the first place. This all depends on the marketing company's skills.
Backbone IT Solutions has bundled its marketing expertise into two Online Marketing Packages. The first package is a once off marketing solution for new websites or websites without any previous optimization done to it. We do not guarantee results as with our premium package but first page rankings for keywords are common.
The second package is our premium aggressive marketing solution for websites that want the top positions. The duration is 8 months and in those months we guarantee top 5 positions for your keywords.
Contact us for more information on how you can increase your website rankings and make your website bring you business.
Monday, June 11, 2007
Website Design: The final moves to success
So you have taken a couple of days or hours designing this master piece but don’t rush the last few steps as they are the key to the website design success. I have seen so many great looking websites fail because the web designer/developer did not spend that extra 1 or 2 hours finishing it off properly.
I take it that you have completed all the design work and have completely coded the website in HTML.
Here’s what you have left to do in no particular order:
Favicon
This is that small icon that appears next to the address bar in your browser (latest browsers), websites that have not used a favicon get a default white page icon. Basically all you do is create a small icon image (.ico) then add a small piece of code to all your web pages. First create a 16x16 image in your favorite image editing tool and export it as a JPEG. Download IcoFX, it’s a free icon editing tool. Then import your Jpeg image you made previously into IcoFX and select “save as” to save you new icon (.ico). Upload this icon to your server.
Place on every page of your website this code:
<link rel="SHORTCUT ICON" href="replace this text with URL of icon">
Page Title and Meta Tags (SEO)
Probably one of the most important steps in completing your website design is your Title and meta tags. These tell search engines what your website is about and under what keywords to index your website. Website without these set get a “Untitled” title. Search “untitled” in google and see what I mean.
Simply copy and paste the below code into your website between the <head> and </head> html tags on ALL PAGES:
<TITLE>replace with your websites title</TITLE>
<meta name="description" content="replace with your websites description " />
<meta name="keywords" content="replace with your websites keywords " />
Some tips:
- Use the same keyword phrase in your Title, Description and Keywords tag. This will make you rank well on this keyword phrase in most search engines.
- Don’t repeat the same keyword phrase in any of the tags
- Don’t insert keywords that are not present in your content text of your website.
Image alt text (SEO)
Insert the alt property on all your images. The text you use should be your keyword phrases. Don’t repeat the same keywords more than once.
After these few steps your website will look as though a professional has designed it.
Test, Test
Once your website has been uploaded test it in Internet Explorer and in Mozilla Firefox. Many times a website will look fine in one of the browsers but break up in the other. Take note of the load time for your website, if it seems that it take a long time to load then you may have to optimize your images a bit more. Check all buttons and links that they work. Spell check your whole website to ensure that there are no spelling mistakes. Spelling mistakes make the website design look very unprofessional.
With the completion of these easy steps you will end up with a professional well rounded off website.
The final moves to success - Part 1
For more articles and tips visit our web design forum
Web design, Online Markeeting, Web development
I take it that you have completed all the design work and have completely coded the website in HTML.
Here’s what you have left to do in no particular order:
Favicon
This is that small icon that appears next to the address bar in your browser (latest browsers), websites that have not used a favicon get a default white page icon. Basically all you do is create a small icon image (.ico) then add a small piece of code to all your web pages. First create a 16x16 image in your favorite image editing tool and export it as a JPEG. Download IcoFX, it’s a free icon editing tool. Then import your Jpeg image you made previously into IcoFX and select “save as” to save you new icon (.ico). Upload this icon to your server.
Place on every page of your website this code:
<link rel="SHORTCUT ICON" href="replace this text with URL of icon">
Page Title and Meta Tags (SEO)
Probably one of the most important steps in completing your website design is your Title and meta tags. These tell search engines what your website is about and under what keywords to index your website. Website without these set get a “Untitled” title. Search “untitled” in google and see what I mean.
Simply copy and paste the below code into your website between the <head> and </head> html tags on ALL PAGES:
<TITLE>replace with your websites title</TITLE>
<meta name="description" content="replace with your websites description " />
<meta name="keywords" content="replace with your websites keywords " />
Some tips:
- Use the same keyword phrase in your Title, Description and Keywords tag. This will make you rank well on this keyword phrase in most search engines.
- Don’t repeat the same keyword phrase in any of the tags
- Don’t insert keywords that are not present in your content text of your website.
Image alt text (SEO)
Insert the alt property on all your images. The text you use should be your keyword phrases. Don’t repeat the same keywords more than once.
After these few steps your website will look as though a professional has designed it.
Test, Test
Once your website has been uploaded test it in Internet Explorer and in Mozilla Firefox. Many times a website will look fine in one of the browsers but break up in the other. Take note of the load time for your website, if it seems that it take a long time to load then you may have to optimize your images a bit more. Check all buttons and links that they work. Spell check your whole website to ensure that there are no spelling mistakes. Spelling mistakes make the website design look very unprofessional.
With the completion of these easy steps you will end up with a professional well rounded off website.
The final moves to success - Part 1
For more articles and tips visit our web design forum
Web design, Online Markeeting, Web development
Monday, December 11, 2006
The Website Design Blog
Welcome to Backbone IT Solutions blog. Let me start by telling you a bit about us. Backbone started in 2005 and started Cheap Hosting, ADSL and Support services for companies and individuals. As Backbone grew so did its knowledge and expertise. It then started offering a top class website design service.
With unique features to our hosting such as "free domain" with all our hosting packages, aswel as extra large disk space. We stand out from the rest.
Backbone IT Solutions has formed itself to be a professional internet company, always online and staying with the worlds internet trends.
Our Internet Marketing package has been put together from hours of research into SEO techniques and other online marketing techniques. We feel that our Internet marketing package is a must for all start up websites.
Thank you for reading about us.
For great SEO tips, website design help, computer help and other great ideas visit our Forum
With unique features to our hosting such as "free domain" with all our hosting packages, aswel as extra large disk space. We stand out from the rest.
Backbone IT Solutions has formed itself to be a professional internet company, always online and staying with the worlds internet trends.
Our Internet Marketing package has been put together from hours of research into SEO techniques and other online marketing techniques. We feel that our Internet marketing package is a must for all start up websites.
Thank you for reading about us.
For great SEO tips, website design help, computer help and other great ideas visit our Forum
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